It's Liverpool

It's Liverpool campaign aims to promote the city as a modern, global city and a great place to live, work, invest, study and visit.
Vision, the economic development company for the city, said the campaign, known as It's Liverpool, was developed as the first expression of a promotional strategy aimed at selling Liverpool nationally and internationally, which it announced in December last year.

The strategy, titled the Liverpool Plan, has been led by Vision alongside partners from Liverpool City Council, Liverpool University, Liverpool John Moores University, National Museums Liverpool and Chamber of Commerce.